Ranil Wickramasinghe has launched an innovative campaign using three-wheelers.
The posters and stickers on the three-wheelers shout that ‘RANIL IS THE MAN FOR the HOUR’ Sri Lanka has about 1.2 three-wheelers and these three-wheelers cover most of the country.
Commenters on political communication say that RW as picked a very appropriate selling point. Even critics of RW agree that he has been able to turn around things at a difficult moment in a very short period of time. The RW campaign will draw much from the Narendra Modi election campaign that promotes maximum visibility and a hard sell approach .
